Building on my love for the Seattle Sounders and my hometown of Seattle, PNW Fest is an event of my own creation, based on a Seattle Sounders, OL Reign double header soccer game that I attended in the summer of 2021. I created a soccer/music festival called PNW Fest, which would again be a doubleheader featuring the Seattle Sounders vs. The Portland Timbers and The OL Reign vs. The Portland Thorns. I used the grunge movement as inspiration, something deeply rooted in Seattle. The end deliverables were a wordmark, set color palette, wayfinding icons, promotional posters, and merchandise.